Art comes to life in the new comedy cartoon series “The Adventures of BB Square”
Erarta launches YouTube cartoon series showing world-famous art masterpieces in a new light
Erarta, the largest private museum of contemporary art in Russia, has launched The Adventures of BB Square, a new comedy cartoon series that gives life, voice and movement to some of our most revered artworks.
The Adventures of BB Square centers around the main character, BB Square – the original black square from Malevich’s The Black Square painting – who comes alive and moves in with an ordinary family. With a special ability to teleport characters from the art world into real life, BB Square takes his newly adopted family on a series of whirlwind adventures for all to enjoy.
Da Vinci’s Mona Lisa, Warhol’s Marilyn Monroe and a host of other renowned historical figures and characters from art masterpieces by Picasso, Matisse, Chagall, Munch and many others join BB Square in this engaging new comedy series.
“At Erarta we believe art can become part of everyone’s life and make it more interesting and happy. In this cartoon series the boundaries and distance existing between people and art are completely erased, which is precisely what we want to achieve in real life – to bring people closer to art”, said Vadim Varvarin, president of the Erarta Fund
Developed in Russia by the renowned film animation duo of Dmitry Visotskiy and Andrey Sikorskiy, the cartoons explore the eternal themes of friendship, love and family values, as well as modern issues such as internet obsessions, plastic surgery and get-rich-quick schemes all through the eyes of history’s most iconic art.
“Our cartoon shows that masterpieces are full of human traits and act in ways that people can relate to, so everyone will be able to find something about it to enjoy. We hope that by sharing this series we can excite a wide audience, give people a new way to connect to art and most importantly, enjoy its presence in their lives,” added Varvarin.
The first four episodes of The Adventures of BB Square are now available to view on Erarta’s YouTube channel at www.youtube.com/user/ErartaTV. A total of 12 episodes have been created and will be released over the coming months.
For more information about The Adventures of BB Square or Erarta, please contact:
Ketchum London for Erarta Museum and Galleries of Contemporary Art
Camilla.White@ketchum.com, Ph. +44 (0) 207 611 3801